APPLICATION FACT SHEET

HubSpot Enterprise

Vendor: HubSpot Inc. · Owner: Marketing Operations Team

PhaseOut

$195,000/yr

Third-party SaaS platform handling inbound marketing, landing pages, form tracking, and email nurture workflows.

Rationalization Sentinel: Scheduled for Retirement (ADR-042)

HubSpot is currently incurring $195,000/year for 45 marketing seats, yet its lead qualification capability is 100% duplicated by the Apex Core Clinical Platform. Inbound leads are being migrated to Kafka event streaming with sunset targeting November 30, 2026.

ACTIVE SEATS45 Users

COMPLIANCESOC2

HEALTHAdequate

CANDIDATE SUNSET2026-11-30

Supported Business Capabilities

Lead Capture & Qualification

supports

$195,000

Governing Architecture Decisions (ADR)

ADR-042: Sunset HubSpot & Migrate Inbound Lead Capture to Core Platform

Approved decision to retire HubSpot Enterprise by Q4 2026. Native Next.js lead capture forms will pipe directly into Core Platform via Kafka, saving $195k annually.

Status: Approved+$195,000/yr Saved